Which Tony-nominated show takes the prize for social media? #theatre

The 2009 Tony Awards are tonight, and in honor of them I am taking a look at their social media campaigns. Productions are making their presence known on various sites like Twitter and Facebook. It’s the kind of marketing that allows patrons to connect to their favorite shows before or after they see them.
I’m only [...]

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Niche

Why niche social networks will become more lucrative.
There is a group of people that despise mainstream ventures. People that despise the Miley Cyrus/Jonas Bros. of the moment. People that despise the Hollywood blockbuster (or to theatre folk, those that despise film’s popularity over performance art.) This group instead prides itself in being part of a [...]

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Hulu via MySpace Primetime: Will It Rip Me Away from Surfthechannel.com?

Well actually maybe. But first let’s jump into the question: What is MySpace Primetime? It’s basically a player that allows MySpace users to customize Hulu’s content for their profile. You can both watch and share your favorite shows (with commercials of course.)
Hulu, for the majority of peeps that still haven’t found this website, is a [...]

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Just Because You Open a MySpace Account…

So much of the entertainment industry is only promotions, promotions, and promotions. The new production of American Buffalo with Cedric the Entertainer and John Leguizamo has been using social networks like MySpace and Facebook to promote the show. [Check out the MySpace for American Buffalo.] I think they still missed the point of user interface [...]

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