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Archive for December 14th, 2008

“Dude, tomorrow don’t sign onto your Facebook account.”

“Why?”

“Because we gotta show those Facebook admins that they can’t walk all over us! It’s a revolution against the new layout. You in?”

“No…”

“What? Dude, this is like tots important.”

“If you’re unhappy, why don’t you delete your account?”

“Because then I couldn’t use Facebook…”

Tomorrow, you can make an impact (not really) on Facebook. A group of people have decided to make a bold statement by not signing into their accounts for 24 hours. They’re pissed off that Facebook ignored their criticisms of the new layout, on top of other minor problems.

1 million people from around the world say they’re attending tomorrow’s blackout. That’s only 1% of Facebook’s total users.

So, I was not a fan of Facebook’s new layout. I hated it. I wrote letters to Facebook with curse words and dirty innuendos. (Maybe.) But now I dig it. I guess it was a lesson in how people resist change.

But tomorrow there will still be a blackout. Nothing will change Tuesday.

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I like that Vimeo always signs its messages “love, Vimeo.” It’s a very personal touch to a mass produced message.

It’s a small gesture that the company wants to make these messages as personal as possible. Unless I’m in direct contact with a team member, these messages will never be personal.

But that’s not what matters. It matters more that the company says, “We hate boring messages. So we’re going to try something different.”

Flickr greets me in a different language each day. Squidoo calls me Sugarpie. My wordpress page has snow on it. And I can’t help but appreciate these little hints of life.

If your company is about to mass message its clients or users, consider giving the message some personality. It may be overlooked, it may not matter to every single user, but it counts for something.

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