I like that Vimeo always signs its messages “love, Vimeo.” It’s a very personal touch to a mass produced message.
It’s a small gesture that the company wants to make these messages as personal as possible. Unless I’m in direct contact with a team member, these messages will never be personal.
But that’s not what matters. It matters more that the company says, “We hate boring messages. So we’re going to try something different.”
Flickr greets me in a different language each day. Squidoo calls me Sugarpie. My wordpress page has snow on it. And I can’t help but appreciate these little hints of life.
If your company is about to mass message its clients or users, consider giving the message some personality. It may be overlooked, it may not matter to every single user, but it counts for something.
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