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picture-7Okay, I’m like freaking out, man. The more I submerse myself into Twitter, the more I realize a future problem. Yes, it’s in my title. I fear we’re fiercely pushing towards the tipping point.

Think about it…

Twitter is the ultimate tool for conversation, and we have two types of twitter-ers. These early adopters are either building their Godin-like tribes (creating unique content that will inspire a following), or they are creating a low demand for information.

I grow suspicious of the twitter-er who follows 16,000 and has 14,000 followers. Is that person really listening to those 16,000, or just offering a common courtesy. That’s bad. See, there could be a high supply of people speaking on Twitter with a low demand from the listeners.

Information is a precious commodity. We can’t treat it like a mass produced pair of sneakers because quality counts with information. This high supply/low demand situation waters down the quality of tweets. Why speak when nobody’s listening? It’s the same thing that happened to blogs. Right now, because of sites like Huffington Post and Perez Hilton, we’re seeing a second upswing of interest in blogs. The first upswing had a big crash – everyone opened Live Journal and Xanga accounts, started speaking, and then stopped.

Why did they stop? Because there were too many speakers, not enough listeners. We got bored with our blogs because nobody was reading them.

Twitter is at the start of the upswing. It’s going to get more popular, but I don’t want to see the same crash happen to it.

Make your tweet count. Here’s some advice on shaping your content and conversations:

  • Don’t follow someone unless you want to listen to them and converse with them. If they’re tweeting useful information, they will find followers elsewhere.
  • Find a niche in #hashtags. Converse with other twitter-ers talking about the niche topics relevant to your content.
  • Read Seth Godin’s Tribes.
  • Make your Twitter soap box matter by spreading your thoughts, revelations, and expertise.
  • If you’re going to converse via Twitter, make it a conversation that more than 2 people will care about.
  • Retweet the relevant. Twitter is the conversation that’s happening now (loosely translated from @unmarketing‘s famous tweet.) Don’t retweet the trivial – remember it is a recommendation.
  • And it’s still okay to share your life. Sometimes we’re following because you do exciting things!
  • Use TweetDeck: if you’re going to truly interact and deliver relevant content, TweetDeck helps you. It gives notifications of new tweets and @replies to you, let’s you shorten URLs to share, connects with TwitPic, and simplifies all of these actions.

Don’t have a Twitter account yet? Sign up. And then follow @miketobias (haha…but only if you think I have something to say.)

Have an account? You can tweet this: http://tr.im/em9e

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