Feeds:
Posts
Comments

Posts Tagged ‘marketing’

This is a quick post. I just saw the coraline commercial, and the reviews, while good, sound like they’re bankhanded compliments.

“Best film of the year…”

when it’s only been a month…

“Best film in 3D…”

But..not a good film compared to normal ones?

It’s a sloppy commercial. The plot isn’t clear, and the audio always sounds off. Seeing Friday the 13th made me want to see Jason slash Coraline in half with his machete. Now, that’d be a good commercial.

Advertisements

Read Full Post »

The homeless man & the email marketer.

I’ve been the, how to put it delicately, victim of several email marketing campaigns. Theatres, products, Politicians – every single one of them are begging me for their money. Much like a homeless man.

Now, my friends, do not let the email marketer’s suit fool you. Right now, this person holds the same job as a bum. I figured this out in the parking lot of Barnes & Noble. A guy was begging people for some change. I didn’t run into him, but I definitely observed his methods. Try one target with one story, try another target with another story; keep trying until someone breaks. It’s the same as any other bum.

And it’s the same as any email marketer. See, our inboxes get flooded with emails because each marketing campaign is designed to try different methods until we break. I’m going to point a finger at MoveOn.org. As a fairly liberal person, I don’t like calling you out, MoveOn.org. I’m sure money comes in, but only because we’re attacked by 10 emails a day (and it was worse during the election.) One email comes from a celebrity liberal, the next a politician. Your third one is with video. The fourth is from the executive director. And it goes on….until you break.

Theatres do the same. They send emails about their shows, new reviews about their shows, new programs that need funding, subscription deals, mid-season subscription deals, emails from the artistic director, from the stars, from the show’s director….get the point?

This is my second post today that references Seth Godin, but the man’s thoughts seem so goddamn relevant to me. He teaches us permission marketing… Consumers and donors only want information when they ask for it. It seems simple right? Yet, email marketing continues to cram information down our throats.

And worse…it’s all asking for money.

The guy in the parking lot is relentless. He’s going to ask and ask. Rather than allowing me to donate money to organizations that help the needy, he’s going to ask me for money in the parking lot. It annoys me (and I never give money to a person begging in a parking lot.)

Consumers want everything on their terms and conditions…not the companies. When I feel like donating to theatre, I will. When I feel like buying a product, I will. And when I want to help the needy, I will. Any request before that moment is noise.

Read Full Post »

Budweiser, Coke, and Pepsi dominated tonight’s high priced commercial space, others made a big impact with one commercial. Overall they offered us horse narratives, a sexy Danica in the shower, and the hilarious Pepsuber. Hulu introduced itself to a large audience, and Dreamworks gave us a 3D preview of its new movie, Monsters Vs. Aliens. Mostly, we saw ads for NBC’s programming. Why? Well, it’s tough selling expensive ad space in a ailing economy.

We know that.

Q: Is it worth the millions of dollars to reach us? It’s a question I’m going to ask of each superbowl commercial (and you can watch them all on Hulu.)

Coke vs. Pepsi

These two companies are regulars. Both are constantly trying to attract our thirst, but the two companies have different tastes to their drinks. It truly is subjective, or a matter of situation (i.e. you like Coke, but the place sells Pepsi.)

Pepsi excelled at creating a line of funny and entertaining commercials. Coke, eh.

Really, the impression is that Pepsi is rebranding itself for the Obama generation while Coke says, “Bitch, I still got money to advertise.”

Coke, for millions of dollars, showed us nothing new about their company.

Hulu

Brilliant. It’s new, what a great introduction.

The Car Commercials

Boring. They all looked like car commercials… The auto industry is about to be in shambles. What did we learn? A truck can needlessly drive through a fire ramp thing. Fail. The best North American car comes from a South Korean car maker. Fail. And that Jason Statham drives cars…alot. Sigh, fail.

Budweiser

Horse lovers should love beer as much?

Budlight

Be violent. If you can draw magical trees, kill a skier. If someone doesn’t agree with you, comically (I cracked up) throw them out the window. Drinkability is doucheability.

Cash4gold.com

Story of a company that spent millions to say, “These hack celebs are facing tough times so they sold their gold. You should sell your gold for money because you’re also facing tough times. Uh, and obviously cash4gold.com is not facing tough times because we’re using your gold to buy ads.”

Poor Ed. And it’s fucking MC HAMMER! I laughed at this commercial, but tough times indeed.

Visio

Pure waste.

The job finder commercials

All entertaining to me. And probably the most useful. After all, we need jobs. If someone’s going to compete for our attention it might as well be a useful service.

Go Daddy

I want to see Danica naked, but that has nothing to do with my web hosting needs. Just…other needs.

Denny’s

I barely remember the commercial, but get you a free grand slam on Tuesday : D

Pedigree

Clever. And it really stands alone in its field of competition. Pedigree has more money than its competitors.

(The same can also be said about Kellogs.)

The movie commercials

None of them inspired me to see them. No hype… I’m sure both Star Trek and the Transformer’s sequel hoped to gain momentum. Nothing. I’m not even excited about Up. They were all average trailers that were released hours before the actual game…

Cars.com

Ha! I wish I were that guy. At least, I’m not a putz when buying cars. Though, because of the economy…I’m sticking with my car…that’s in the shop.

// So we were bombarded with alot. Some failed, others made an impact. In the end, the only effective commercials were from the companies that rebranded their image, introduced their services, or offered a deal. Otherwise, what’s the point.

In a weird twist, you’d think that the Hulu presentation of these commercials would be free of advertisements. Wrong. Coke Zero ads played before I saw other ads…

Like my post? Tweet it: http://tr.im/e3s8

Read Full Post »

I like that Vimeo always signs its messages “love, Vimeo.” It’s a very personal touch to a mass produced message.

It’s a small gesture that the company wants to make these messages as personal as possible. Unless I’m in direct contact with a team member, these messages will never be personal.

But that’s not what matters. It matters more that the company says, “We hate boring messages. So we’re going to try something different.”

Flickr greets me in a different language each day. Squidoo calls me Sugarpie. My wordpress page has snow on it. And I can’t help but appreciate these little hints of life.

If your company is about to mass message its clients or users, consider giving the message some personality. It may be overlooked, it may not matter to every single user, but it counts for something.

Read Full Post »

Mr. Wehrli rethinks modern art.

I just watched this TED talk on tidying up art. In the video, we see that Ursus Wehrli takes abstract art and tidies up the abstract shapes and colors into something orderly, as you can see in the pics below.

picture-12

picture-21

Brilliant. It’s wonderfully satirical and playful in every aspect – and it ignites our imaginations.

It got me to thinking how sometimes we forget the most creative path is just rethinking something that exists.

My theatre friends will understand my reference to Tim Stoppard’s play Rosencrantz and Guildenstern Are Dead. What is that? It’s a rethinking of Shakespeare’s Hamlet. Mr. Stoppard did what Mr. Werhli does with modern art: he said, hm, there’s a different way to tell that story.

It’s the same thing we can do in our own lives.

We must take the occasional break from innovation in order to reinvent. Mess up someone’s brilliance – or clean it up. The product will at least be interesting.

///EXTRA CREDIT

Garfield Minus Garfield

Dan Walsh made a brilliant body of work by erasing Jim Davis’ beloved cat Garfield from his own comics, leaving own Jon Arbuckle to his own devices.

picture-32

The result is this existential work of art. Jump to read the comics, or else>>

Read Full Post »

Wow, if you’re a reader at the blogs Reverse Cowgirl and Debauchette, you’re going to notice something about the new American Apparel ads. Nipples. Female nipples. Provocative…

The California company is known for its racy ads, but they are ready to turn up the heat. People are going to fuss, but the company just don’t give a s$%&! It says the body is natural and normal. Oh boy…

Of course this is also nothing new in the American ad market. Abercrombie and Fitch was the racy company of the 90s with its Christmas catalogs featuring topless girls and half-naked guys. Of course, only 18+ customers could buy it. It wasn’t an ad floating out there on the internet.

Here are the SFW work pics, but you can visit the blogs for the full definitely NSFW pics.

picture-88

picture-97

Read Full Post »