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Posts Tagged ‘New York Times’

So, the New York Times put a mortgage on its building to help pay the bills. Uh oh…

That’s not good. That’s what my uncle does when he needs to pay the bills, and that means newspapers are screwed. We’ve all thought it. Online news has already become vastly more popular than its paper cousin.

The big problem is that news organizations are now financially sick in this recession. Really sick. I mean, Lifetime sick.

And sadly there are few alternatives to the current revenue models. If money doesn’t flow in, we’re bound to lose some of our favorite features on these news sites. That means in this globalized world, it’ll be tougher and slower to get news updates from these orgs.

Here are 2 possible replacements:

///Subscription Based Websites

OH GOD PLEASE NOOOOOO!!!! We’ve grown used to free news. Not just any free news, good free news. It’d be a different story if I only read Arlington Star Telegram for free. But I read the Chicago Tribune, Washington Post, New York Times, and L.A. Times.

Ads can’t cover the costs of running a paper the size of the NYT or Post, especially when advertisers are getting smaller budgets. Suddenly a full-page ad in the paper seems like a bad idea when they can reach more people with TV or Google ads.

Subscriptions could eliminate ads from the sites. Some blogs and news sites already do it. (Daily Kos comes to mind.) This might not be so bad. (It f***s my wallet though.)

I also have a problem with this model because it lacks the openness that exists throughout the web. It’s a little blow to net neutrality – many people from across the world wouldn’t have access to these great resources.

But, before that future looks too bleak, let’s move on.

///Social News

Papers face a major challenge on the web: minute-by-minute content. Back in the day papers could mollify readers with 3 updates in a day, but our generation needs a larger amount of content and updates. Advertisers need more content to ensure their ads are seen by a large amount of traffic.

So, news sites have several features that are fatty, features that can be cut. Say no to fatties!! Erm, fatty content. Let’s move onto my point…

These news sites do not have to be responsible for this content.

Some examples:

The New York Times collaborate with a local TV news station. The station uploads video content via the New York Times site, sends over some employees to New York Times,  and uses a social site like YouTube or Vimeo to upload the embeddable videos to the news site. This would cut back the need to tape reporters (like the Times does), and it empowers people to spread the news, which would bring more traffic to your site to satisfy your advertisers (even though they’re already slapping an ad before your site’s vid…)

Invest in developing a social news site. Kevin Rose, founder of Digg, proved to us that articles can go viral. I’ve been waiting for a news site with social actions similar to Digg. Hasn’t happened. Ugh. Silly newspapers, you think that adding comments t your articles is enough. NOOO!!! You need to add interactive ranking to your articles, plus allow comments on comments, and ranking on comments…like Digg.

Then your site becomes an experience.

Millions of people waste time on Digg just commenting and ranking comments…If you add that to your site, your advertisers will pay attention to your higher traffic. Oh yeah, like big dogs eyeing your meaty steak. TASTY TRAFFIC!!!

Oh yes, the future doesn’t look so bad. Plus I’m sure the New York Times will eventually benefit from no longer worrying about the distribution and production of papers. And sadly no longer worrying about those salaries of people it cut from those sectors…sigh…recession’s suck.


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{via Media Page on NYT}

It was like a guy in a garage who was thinking of taking on the biggest names in the business,” Mr. Andreessen recalled. “What he was doing shouldn’t have been possible, but we see a lot of that out here and then something clicks. He was clearly supersmart and very entrepreneurial, a person who saw the world and the status quo as malleable.

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The biggest question is…will it continue? I sure hope so. Change.gov went down for the weekend. Nothing changed except there are more press releases. I think it’s a great site, but it can be taken further. He’s got bigger problems ahead, less people to help, and we need his leadership during this lame duck session. Could social networking help his transition?

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Those two characters Mac and PC have been grilling Vista on your television sets for quite some time. But when they get a hold of flash and javascript, there is bliss on the New York Times. This is the 3rd Apple ad I’ve seen on the NYT, and it’s as wonderful as ever. The ad dominated my short attention span when I visited the site today.

It’s so catchy that I barely noticed the main article about gas being cheap. $60 barrels? Maybe I can afford a new $2,700 MacBook Pro….. Wait, no, still in a recession.

See the ad in action.

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