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picture-31Yesterday Facebook added the Like feature (as seen next to the comment button in the pic). The button mimics Digg and other social sites, allowing users to show their support of a user’s action without commenting. It saves some time, but is it really necessary?

As someone in awe of the Twitter movement, I’ve got to compare the microblog to Facebook. The former is blissful simplicity, and the latter looks like a blob engulfing other site’s ideas. Facebook is now a cocktail made from Twitter, WordPress, Digg, Flickr, and Hulu. It’s all those services centralized. The problem is centralization doesn’t equal an effective user interface. It can, but how do we define Facebook now? It used to be defined as “a place where we caught up with distant friends.” Now, the definition is convoluted.

Our Facebook accounts are cluttered with so many interactions, and it seems Twitter has focused those interactions into 4 primary means. Twitter isn’t just simpler, it’s more conductive. Our interactions on Twitter happen with ease. Let me show you.

Let’s say I want to talk about “In the Beginning” at Dallas Theater Center on Facebook:

  1. First, I choose how I’ll talk about it. I can make a status update (probably the easiest); I could write a note (more lengthy); I can go to a theater group (reach a target audience who cares about what I say); or I can comment on Dallas Theater Center’s page (people definitely care.)
  2. So let’s go to the next step in the interaction for each one (sigh). I write a status update that I enjoyed the show, and people can write their comments agreeing or disagreeing as well as pushing the new like button. Easy enough. Writing a note. I will get out my full opinion, tag some friends, and in return they can comment on the note. Theater group. I can start a discussion group and post the first comment, and people can continue the discussion with their own comments. Bonus: I might reach people who aren’t my friends. Dallas Theater Center’s page. I can comment on the page, and maybe someone from DTC will respond to my review as well as friends and new people.

Okay….wow….that was a lot. Now let’s look at Twitter. If I liked the show, I can tweet:

I ❤ @dallastheater‘s new production “In the Beginning.” It’s brilliant, riveting; acting = superb #theater.

And…I just did everything that Facebook can do in my 1 tweet. I got my review out in the same amount of characters as a status update, people can respond to me with the @reply, my hashtag will reach theater people, and @replying DTC will let them know about my review….

Thus, I rest my case that Facebook is becoming more cluttered than effective.

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