So, at a poolside BBQ yesterday, an advertising professional was talking about how brand war strategies are really just real war strategies applied to marketing. I like this notion. It makes me think of Duplicity when Tom Wilkinson and Paul Giamatti, playing two execs, fight each other in slow motion on the tarmac of an airport.
If the minds behind our advertising think of media as a battlefield, my question is how do I destroy my competitors on community-like sites like Twitter. Well, first, I think it’s all about promoting your great ideas first. Then of course subtly hinting that your ideas are slightly better than the competitors.
I don’t know. I’m just picking up some manuals on warfare from the Revolutionary War. This way I can learn how to overcome a brand by bludgeoning them with my musket before a pint at the Pioneer Inn.
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